Buying property in Australia isn’t just a financial transaction—it’s an emotional journey, and a strategic one at that.
In a market where real estate agents work for the seller, who’s looking out for the buyer?
Five top Buyer's Advocates frame their role in the market.
“I see myself as a protector of buyers.”
Tonya Davidson, Davidson Property Advocates.
“When I present to people, I explain that my role is not a sales role….I see myself as a protector of buyers.”
“We wouldn't allow them to overpay.”
Lou Lihari, LP Advisory.
“Your average buyer… they’re more emotionally involved, so they might go and pay way over for a property where we wouldn’t allow that.”
“We read between the lines of agent talk.”
Michael Taylor, Specific Property.
“Part of our job… is to put the client in the best position to actually purchase the property… by understanding what a selling agent is actually saying, and reading between the lines.”
“You could be spending $100,000 more than you need to.”
Michael Sier, BuyerX Mornington.
“If you don’t know the area well, you could be spending $100,000 more than you need to… That’s the benefit of someone who really knows the market.”
“We always pay less than a buyer would on their own.”
Carly Susic, Select Property Advocates.
“We can always guarantee that we’ll pay less than the buyer will going in solo. We have the experience, we have the knowledge.”
